Look at the way they are currently approaching climate change, it's consequences and remedies. Though they were the ones for a long time to be in denial, the recent natural disasters in North America combined with Govt reports, Al Gore's documentry has made them realise that this is a real crisis to be dealt with.
They are now pulling all plugs to make sure that they leave no stone unturned to combat this problem. More importantly how they involve the american people thru an awesome combination of incentivization and information dissemination in these initiatives.
Two examples of how they are tackling this thru various simple but effective measures.
- Information Dissemination - The Light Bulb
- Incentivization - The Car
Wonder how we as a nation will learn this...
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